Jhucarey Executive Mba Candidate Has Scent Of A Winner In Competition

Main navigation Johns Hopkins Legacy Online programs Faculty Directory Experiential learning Career assets Alumni mentoring program Util Nav CTA CTA Breadcrumb JHUCarey Executive MBA Candidate Has Scent of a Winner in Competition Michael Fensterstock is a soon-to-graduate Executive MBA student at the Johns Hopkins Carey Business School. His wife, Melissa “Momo” Matarese Fensterstock, recently graduated from Harvard Business School. During a trip to Southeast Asia, they sniffed a business opportunity in a special mix of natural fragrances that helps vacationers keep away from insect bites and foul odors at the similar time. The pair acquired rights to the dual-motion product and returned to the United States to bottle and market it to customers who would love an upscale fragrance that can also fend off mosquitoes. The husband-and-wife group with the corporate name Mikey & Momo entered Aromaflage, the product that resulted from their initial inspiration, within the Northeastern U.S. Regional phase of the Harvard Business School New Venture Competition, held in New York City this previous March. Melissa realized of the competition through her local HBS club chapter in New York. How did it go? They are now on their way to the global finals. “We gained $5,000 in authorized services, and since we received the Northeastern U.S. Regional Competition, we're invited to the worldwide competitors at the finish of April,” Michael reports. For the finals, Michael and Melissa will submit a 90-second video about Aromaflage’s team, mannequin, and marketing strategy for judging by HBS alumni around the world. In October 2013, the Aromaflage group took half within the Johns Hopkins Innovation Factory Entrepreneurship Summit, an event hosted by the Carey Business School and involving many Johns Hopkins constituencies, together with the Johns Hopkins School of Medicine and the university’s Office of Technology Transfer. Of the Executive MBA program at Carey, Michael says its schedule has enabled him to further his company’s development as a result of it focuses the learning expertise in a number of residencies in Baltimore, online course work, and one eight-day worldwide residency. The program allowed him to maintain a New York base for the launch of Aromaflage. The suggestions he gained at the Entrepreneurship Summit and thru his Executive MBA program classmates helped with connections to potential retailers and partners, and based mostly on market enter, the couple made the packaged product smaller and cheaper. The prize for successful the entire New Venture Competition is $25,000. The Fensterstocks say they might use it to spend money on the following Aromaflage venture, an outside candle that Michael predicts will be the finest on the market. “We’re making a brand around the idea of ‘perfume with a operate’ and really wish to personal that house,” he adds. Like the perfume, the Aromaflage candle shall be healthy and enticing. Of course, it's going to repel bugs, too. Posted one hundred International Drive